Ecommerce Website Case Study
Krish Collections (Website)
Mobile Traffic
65%
Of total visitors
Conversion Rate
4.5%
Above industry average
Bounce Rate
32%
Lower than competitors
Overview
With the growing popularity of online shopping, Krish Collections, a clothing business offering a wide range of apparel, decided to launch an eCommerce platform. The goal was to create a user-friendly website that could cater to various types of clothing, including casual wear and ethnic attire. The website needed to be modern, mobile-friendly, and easy to use, to enhance customer experience and drive sales.
Objectives
- To create a fully functional and visually appealing eCommerce website for selling various types of clothing.
- To offer a smooth shopping experience with clear product categories and filtering options.
- To include promotional discounts and offers to attract more customers and boost sales.
- To ensure the website is responsive, providing a good experience on both desktop and mobile devices.
- To integrate a secure payment system with multiple payment options for customers.
- To improve website speed and performance for faster load times and a better user experience.
Solution
The website was developed with several key features to meet the business needs of Krish Collections (Website):
Responsive Design
The website was made fully responsive, ensuring customers have a consistent and easy experience whether browsing on a desktop or mobile device.
Product Categories and Filters
The website displays different product categories like 'Exclusive Kurti Collection' and 'Ethnic Wear' on the homepage, helping customers easily find what they are looking for. Filters were added to help sort through clothing options.
Visual Design
A clean, modern design was used, with high-quality product images, allowing customers to clearly see the clothing and make better purchasing decisions.
Secure Payment System
The website includes a secure payment gateway that supports various payment methods like credit/debit cards, net banking, and UPI, ensuring safe and easy transactions.
Promotions and Discounts
Offers like 'Get 10% off on purchases above ₹3000' and '5% off on purchases above ₹1500' were added to encourage customers to make larger purchases and increase sales.